Our Squad

We are a team of passionate, kind-hearted gamers and sharp digital tacticians, all ready to tackle your toughest digital challenges. We combine serious strategic expertise with a playful spirit to ensure your projects are not just completed, but masterfully executed. From intricate web development to strategic digital marketing and beyond, we bring energy, expertise, and a bit of fun to every mission. Think of us as your dedicated allies, always ready to champion your cause and ensure success in your most critical endeavours.  Let’s make an impact together!

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Flooding the world with abundant waves of positivity and goodness.

Team Roster

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Profile Picture of Sam Lui

Sam

Profile Picture of Joseph Lui

Joseph

Profile Picture of Sylvester Canasa

Sylvester

Profile Picture of Johnny Lay

Johnny

Sam Lui

Sam Lui


CEO

Sam founded the agency with a vision to infuse the digital agency-client relationship with unprecedented accountability and transparency. Motivated by a deep-seated passion for making a positive impact in the world, Sam is committed to serving others and making meaningful contributions through his work. At the heart of his business philosophy is a belief that people should always come first, guiding his approach to leadership and client engagement. Sam thrives on learning and sharing knowledge, continually fostering growth within his team and among clients. His enthusiasm for becoming an integral part of client teams enables Serious Otters to help organizations achieve significant, impactful successes together.


  • Consultation
    9
  • Design
    8
  • FrontEnd Dev
    7
  • Project Management
    8

Core Values:

Compassion, Integrity, Courage, Growth, Vulnerability


Typical Gamer Role:

Commander

Traits:

Charge Leader, Pathfinder, Jack of All Trades

Joseph Lui

Joseph Lui


CTO

Joseph is driven by a fervor for tackling difficult technical challenges. With an optimistic mindset that focuses on ‘how to get it done’ rather than ‘if it can be done’, Joe excels in transforming complex issues into solvable puzzles. His passion lies in leveraging technology to address and solve real-world problems, ensuring that the solutions he architects not only meet technical specifications but also deliver tangible, impactful results. Joe’s strategic and innovative approach to technology makes him a pivotal asset to the team, consistently pushing the boundaries of what’s possible to achieve breakthroughs that advance our clients’ missions.


  • Years in Industry
    20
  • consultation
    6
  • Frotend Dev
    9
  • Backed Dev
    10

Core Values:

Compassion, Integrity, Courage, Growth, Vulnerability


Typical Gamer Role:

Strategist

Traits:

Elite Damage Dealer, Pinpoint Precision Expert, Stealth Master

Sylvester Canasa

Sylvester Canasa


Senior Marketing Project Manager

Sylvester Canasa brings over a decade of expertise in marketing and project management to his role as Senior Marketing Project Manager at Serious Otters. Starting his career in accounting, Sylvester discovered his true calling in bridging consumer and business needs, crafting strategies that forge perfect alignments between market demands and organizational goals. Known for his humility and empathy, he excels at leading teams through complex marketing landscapes with a data-driven approach and a commitment to innovative testing methodologies. This enables him to uncover effective paths to success and ensure impactful results. Sylvester’s dedication to service and teamwork makes him a valued member of our team, continually enhancing our ability to deliver exceptional outcomes for our clients.


  • Marketing
    8
  • Consultation
    5
  • Project Management
    8
  • Design
    5

Core Values:

Compassion, Integrity, Courage, Growth, Vulnerability


Typical Gamer Role:

Comms

Traits:

Charge Leader, Pathfinder, Jack of All Trades

Johnny Lay

Johnny Lay


Web Developer

Johnny Lay is a cornerstone of the Serious Otters team as our dedicated Frontend Developer. Known for his loyalty, steadfastness, and consistent work ethic, Johnny approaches each project with a commitment to excellence and a keen desire to advance his skills. His passion for learning and improving is evident in the meticulous care and innovative solutions he brings to every aspect of website development. Johnny’s ability to transform complex designs into functional, user-friendly interfaces ensures that our clients’ digital presences are not only visually appealing but also effectively engage their audiences. His reliable performance and continuous growth contribute significantly to the success of our projects and the satisfaction of our clients.


  • Frontend Dev
    8
  • Design
    5
  • Backend Dev
    7
  • Detail-Oriented
    9

Core Values:

Compassion, Integrity, Courage, Growth, Vulnerability


Typical Gamer Role:

Navigator

Traits:

Charge Leader, Pathfinder, Jack of All Trades

White Waves